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Our Story

W.E.B. Du Bois believed in a theory called “The Talented Tenth”. The meaning is 10 percent of men would arise to become thoughtful leaders and cultural missionaries by creating the next-generation of exceptional people. We created The Tenth clothing brand so that every man/woman can feel empowered. We see the excellence in every community and want to encourage them not only to see it in themselves, but also to encourage others do to the same. By creating a clothing brand that seeks to empower every person to be their most exceptional self. We hope to strengthen the bonds of our community by providing an aesthetic style and quality clothing that every human can feel proud to wear.


Clothing should do more than cover your body. It should inform who you are and the impact you seek to leave on those around you. The Tenth is an apparel brand that inspires people to be exceptional through their community and clothing. With an unmatched level of confidence through soul and style, we believe people can empower their communities and families by empowering themselves. With The Tenth, we’ve created a brand where people can wear their philanthropy on their sleeve.